54 "BLUE"

TUDOR presents a new addition to the Black Bay 54 line in “TUDOR blue” that embodies the purest modern expression of the brand’s first-ever divers’ watch. A sapphire blue dial and bezel are paired with a perfectly proportioned 37mm case and a Manufacture Calibre.

BLACK BAY

The all-new Black Bay 54 is the most true-to-form example of TUDOR’s first divers’ watch, the reference 7922. The 37mm case retains the classic proportions of yesteryear, yet boasts the technical prowess of TUDOR’s time-only Manufacture Calibre MT5400 and a 200m depth rating. True to form, the unidirectional bezel is devoid of any graduated hash marks, echoing the days of the early 1950s when scuba diving was in its infancy and TUDOR produced a watch for those daring enough to engage with the burgeoning sport.

The new aesthetic details, however, don’t stop at the case dimensions and bezel. The seconds hand recalls the look of the original with a lollipop design. Ergonomics have evolved as well, with a redesigned crown and bezel, both featuring historical proportions. What’s new this year is also a nod to a part of TUDOR history; the inclusion of “TUDOR blue”. This specific hue of blue is a distinct “sapphire” colour with a sunray-brushed dial and matching blue bezel.

DIVING INTO
THE PAST

The Black Bay line was conceived with the past in mind. Honouring the important designs that laid the foundations of TUDOR’s unique aesthetic is of the highest importance. While the Black Bay line has always incorporated signature elements of past TUDOR divers’ watches, the Black Bay 54 is perhaps the most true-to-form Black Bay to have been created thus far.

The Oyster Prince Submariner reference 7922 is a formidable candidate to draw inspiration from, as it was known to have been evaluated and consequently adopted by the French and US Navies and widely used by diving professionals. The earliest iterations of the 7922 used a “small crown” and eschewed the later emblematic red triangle at 12 o’clock for a cleaner, more uniform aesthetic. The Black Bay 54 follows this tradition. In fact, the Black Bay 54 recalls a number of small design details that make a big difference.

Take the hands for instance: in addition to proportional adjustments, they’re pinched at the base, the same way they appeared in 1954. The bezel’s edge has been redesigned as well, with a modernised take on the ergonomic pattern of the 7922. Of course, the Black Bay 54 still features thoroughly modern touches, like a subtle satin radial-brushed dial and a “T-fit” clasp for the perfect fit. And of course, the cutting-edge Manufacture Calibre MT5400.

THE ESSENCE OF BLACK BAY

The Black Bay line features dials inspired by the TUDOR divers’ watches produced during the 1950s. It borrows the
characteristic angular hands known to collectors as “Snowflake” from models that appeared in the brand’s 1969 catalogue.
Its unprotected crown and the characteristics of its case are
reminiscent of the first generations of TUDOR divers’ watches.

The Black Bay line is the result of the subtle blend of traditional aesthetics and contemporary watchmaking. Far from simply being an identical rerelease of a classic, it brings together over 70 years of TUDOR divers’ watches, whilst at the same time being resolutely anchored in the present. It is neo-vintage in conception, yet its manufacturing techniques, reliability, robustness and the quality of its finish are consistent with today’s more rigorous requirements.

THE TUDOR
MANUFACTURE

Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards at the new TUDOR Manufacture located in Le Locle, Switzerland.

This new state-of-the-art facility, bringing together the know how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.

All decked out in TUDOR red, the Manufacture spans over four levels totalling 5,500m² and is physically and visually connected to the neighbouring Kenissi Manufacture, the TUDOR movement production facility founded in 2016. With Kenissi and a network of TUDOR-owned affiliates, the brand has been able to integrate the development and production of high-performance mechanical calibres. As a consequence, TUDOR now fully masters the manufacturing of strategic components and can guarantee their quality.

THE TUDOR GUARANTEE

Since its creation by Hans Wilsdorf in 1926, and in line with his vision of an ideal watchmaking product, TUDOR has never stopped producing the most robust, durable, reliable and precise watches in existence today. Bolstered by this experience, and confident in the knowledge of the superior quality of its watches, TUDOR offers a five-year guarantee on all its products.

This guarantee does not require the watch to be registered or any periodic maintenance checks to be performed and is transferable should the watch change ownership during coverage. TUDOR also recommends that its watches should be serviced approximately every 10 years depending on the model and the extent of its use on a day-to-day basis.

TUDOR IS
"BORN TO DARE"

In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles.

It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.

ABOUT TUDOR

TUDOR is an award-winning Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point.

Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926 and TUDOR Royal.

Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.

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