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BLACK BAY 54
"LAGOON BLUE"
A watch might display the time, but
this watch makes time melt away.
Pack your bags, because we’re going
somewhere idyllic.
“A watch can do more
than tell time, it can shift
your mindset. With a
perfectly proportioned
37mm case and a
“Lagoon Blue” dial
plucked straight from
paradise, this is the ideal
complement to seasons
full of sunsets, sand, and
slowing down.”
Wearing a TUDOR has the power to mentally transport you somewhere—and with the Black Bay 54 “Lagoon Blue”, that somewhere is warm, the sun is
shining, and waves of azure water are gently lapping against shell-dotted white sand beach. A watch can do
more than tell time, it can shift your mindset. With a perfectly proportioned 37mm case and a “Lagoon Blue” dial plucked straight from paradise, this is the ideal complement to seasons full of sunsets, sand, and slowing down.
But it’s not only the case size that casts a spell on those who wear the newest Black Bay 54 iteration. It’s also in the magical combination of the sand-textured dial and mirror-polished bezel, not to mention the five-link bracelet that wraps perfectly around your wrist and feels like laying down in a well-worn hammock laced up between two palm trees right where the water meets the sand.
This is the watch that perfectly captures those dreamy vibes of summertime—forever
But it’s not only the case size that casts a spell on those who wear the newest Black Bay 54 iteration. It’s also in the magical combination of the sand-textured dial and mirror-polished bezel, not to mention the five-link bracelet that wraps perfectly around your wrist and feels like laying down in a well-worn hammock laced up between two palm trees right where the water meets the sand.
This is the watch that perfectly captures those dreamy vibes of summertime—forever
DIVING INTO
THE PAST
The Black Bay line was conceived with the
past in mind. Honouring the important
designs that laid the foundation of
TUDOR’s unique aesthetic is of the highest
importance. While the Black Bay line has
always incorporated signature elements of
past TUDOR dive watches, the Black Bay 54
is perhaps the most true-to-form Black Bay
to have been created thus far. The Oyster
Prince Submariner reference 7922 is a
formidable candidate to draw inspiration
from, as it was known to have been
evaluated and consequently adopted by the
French and US Navies and widely used by
diving professionals.
The earliest iterations of the 7922 used a “small crown” and eschewed the later emblematic red triangle at 12 o’clock for a cleaner, more uniform aesthetic.
The earliest iterations of the 7922 used a “small crown” and eschewed the later emblematic red triangle at 12 o’clock for a cleaner, more uniform aesthetic.
The Black Bay 54 follows this tradition. In
fact, the Black Bay 54 recalls a number
of small design details that make a big
difference. Take the hands for instance,
in addition to proportional adjustments,
they’re pinched at the base, the same way
they appeared in 1954.
The bezel edge has been redesigned as well, with a modernized take on the ergonomic pattern of the 7922. Of course, the Black Bay 54 still features thoroughly modern touches, like a subtle sand-textured dial and a “T-fit” clasp for the perfect fit. And of course, the cutting-edge Manufacture Calibre MT5400.
The bezel edge has been redesigned as well, with a modernized take on the ergonomic pattern of the 7922. Of course, the Black Bay 54 still features thoroughly modern touches, like a subtle sand-textured dial and a “T-fit” clasp for the perfect fit. And of course, the cutting-edge Manufacture Calibre MT5400.
THE ESSENCE OF BLACK BAY
The Black Bay line features dials inspired by the TUDOR divers’
watches produced during the 1950s. It borrows the characteristic
angular hands known to collectors as “Snowflake” from models that
appeared in the brand’s 1969 catalogue. Its unprotected crown and
the characteristics of its case are reminiscent of the first generations
of TUDOR divers’ watches.
The Black Bay line is the result of the subtle blend of traditional aesthetics and contemporary watchmaking. Far from simply being an identical re-release of a classic, it brings together over seventy years of TUDOR dive watches, whilst at the same time being resolutely anchored in the present. It is neo-vintage in conception, yet its manufacturing techniques, reliability, robustness and the quality of its finish are consistent with today’s more rigorous requirements
The Black Bay line is the result of the subtle blend of traditional aesthetics and contemporary watchmaking. Far from simply being an identical re-release of a classic, it brings together over seventy years of TUDOR dive watches, whilst at the same time being resolutely anchored in the present. It is neo-vintage in conception, yet its manufacturing techniques, reliability, robustness and the quality of its finish are consistent with today’s more rigorous requirements
THE TUDOR
MANUFACTURE
Every TUDOR watch is assembled and fully tested to TUDOR’s
superior standards at the new TUDOR Manufacture located in
Le Locle, Switzerland.
This new state-of-the-art facility, bringing together the know how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.
All decked out in TUDOR red, the Manufacture spans over four levels totalling 5,500m² and is physically and visually connected to the neighbouring Kenissi Manufacture, the TUDOR movement production facility founded in 2016. With Kenissi and a network of TUDOR-owned affiliates, the brand has been able to integrate the development and production of high-performance mechanical calibres. As a consequence, TUDOR now fully masters the manufacturing of strategic components and can guarantee their quality.
This new state-of-the-art facility, bringing together the know how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.
All decked out in TUDOR red, the Manufacture spans over four levels totalling 5,500m² and is physically and visually connected to the neighbouring Kenissi Manufacture, the TUDOR movement production facility founded in 2016. With Kenissi and a network of TUDOR-owned affiliates, the brand has been able to integrate the development and production of high-performance mechanical calibres. As a consequence, TUDOR now fully masters the manufacturing of strategic components and can guarantee their quality.
THE TUDOR GUARANTEE
Since its creation by Hans Wilsdorf in 1926, and in line with his vision of an ideal watchmaking product, TUDOR has never stopped producing the most robust, durable, reliable and precise watches in existence today. Bolstered by this experience, and confident in the knowledge of the superior quality of its watches, TUDOR offers a five-year guarantee on all its products.
This guarantee does not require the watch to be registered or any periodic maintenance checks to be performed and is transferable should the watch change ownership during coverage. TUDOR also recommends that its watches should be serviced approximately every 10 years depending on the model and the extent of its use on a day-to-day basis.
TUDOR IS
"BORN TO DARE"
In 2017, TUDOR launched a new campaign with
the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in
the air and underwater, with a TUDOR watch
on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the
most daring lifestyles.
It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.
It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.
ABOUT TUDOR
TUDOR is an award-winning Swiss-made watch
brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on
behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point.
Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926 and TUDOR Royal.
Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926 and TUDOR Royal.
Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
tudor.watch/Pressroom
