THE RANGER
LINEUP
EXPANDS

New Ranger models augment the lineup of TUDOR’s original expedition watch. From the ice caps in the 1950s with the British North Greenland Expedition to the dunes of Saudi Arabia’s Empty Quarter with the Dakar Rally today, robust TUDOR watches have accompanied daring adventurers in some of the most inhospitable regions on Earth for decades. The new Ranger models carry that legacy—now also in 36mm and in “Dune white”
In addition to a new “Dune white” dial, the Ranger now also comes with a 36mm fully brushed stainless steel case in addition to the existing 39mm diameter size. The Ranger is a watch that was designed to stand up to any environment or situation. The perfect tool for the job. With additional Ranger models, that spirit is only strengthened.

Complexity increases the likelihood of failure. And when it comes to the Dakar Rally, a mechanical failure is the difference between finishing the race and spending a part of the night in the desert, cold and alone. There are parallels in watches. Simplicity and purity make up the character of the TUDOR Ranger. Robust, reliable and simple.
The least amount of complexity, but the most amount of adaptability. The new matt “Dune white” dial joins the lineup as a permanent option, some may say as a subtle homage to TUDOR’s involvement in the world’s toughest race. With a permanent population of zero, the only things you’ll find along the tracks of Dakar are extreme heat, rocks and towering sand dunes. It’s also exactly the kind of place the Ranger was made for.

There are no watchmakers in the toughest corners of the world, so you’d better bring along a watch that works when you need it. Whether you’re launching for the poles or cruising through Rub’ al Khali tomorrow, the Ranger will go any range.

"There are no
watchmakers in the
toughest corners of
the world, so you’d
better bring along a
watch that works when
you need it. Whether
you’re launching for
the poles or cruising
through Rub' al Khali
tomorrow, the Ranger
will go any range."

THE RANGER
SAGA

The origins of the TUDOR Ranger family date back to 1929. This was the year when Hans Wilsdorf registered the “Ranger” name, three years after registering his “The TUDOR” trademark. At the time, the name was not used to indicate the model specifically, but instead to add an adventurous aspect to certain watches in the TUDOR collection. The aesthetics that we now recognize as the Ranger didn’t appear until the 1960s, with its large Arabic numerals,
generously coated with luminescent material at 3 (for models without the date), 6, 9 and 12 o’clock, as well as its uniquely designed hands. Offered in a number of variations over the course of its history, examples existed with and without the date, with automatic or manual winding and initially with the TUDOR rose logo followed by the shield on its dial. As early as 1973, a version of the Ranger was made with an integrated bracelet under the name “Ranger II”.

THE SPIRIT OF AN
EXPEDITION WATCH

The new Ranger model respects the aesthetic standards established in the course of its history, especially its dial with Arabic numerals at 3, 6, 9 and 12 o’clock, whilst incorporating new state-of-the-art technical elements, in particular a high performance Manufacture Calibre and a TUDOR “T-fit” clasp with a rapid adjustment system. It continues, within the TUDOR collection, the tradition of the expedition watch, born with the Oyster Prince watches used by the members of the British North Greenland Expedition. The tradition of a robust, practical and affordable instrument.

To echo this functional heritage, the case and the bracelet of the Ranger are satin brushed, creating an overall matt finish, in the purest spirit of an expedition watch
Some elements, however, are polished to strengthen the lines of the case, including the edge of the bezel. As for the dial, an attentive eye will notice a detail of historic influence: painted hour markers.

Beige or black in colour, they perfectly contrast with the respective grained, matt dial and match the tone of the TUDOR shield logo and inscriptions. The arrow shaped hands, rounded for the hours hand and angular for the seconds hand, are characteristic of Ranger aesthetics, with a TUDOR signature touch: the tip of the seconds hand in burgundy.

“The Ranger continues
the tradition of the
expedition watch,
born with the Oyster
Prince watches used
by the members of
the British North
Greenland Expedition.
The tradition of a
robust, practical
and affordable
instrument.”

FIELD TESTING THE
TOOL WATCH

The British North Greenland Expedition represented a seminal moment for TUDOR and its tool watches. In fact, this was one of the very first long-term tests, under real-world extreme conditions, implemented by the brand.

The members of the expedition monitored variations in the precision of their Oyster Prince watches compared to the hourly signals emitted by the BBC, and recorded them in notebooks specifically provided for this purpose. In light of the expected temperatures, the TUDOR watches sent for this project were specially lubricated with “Arctic” oil and provided with bracelet extensions so the watches could be worn over the sleeves of the parkas.

Upon returning from Greenland, one of the members of the expedition wrote in a letter to TUDOR, which has been preserved in the brand’s archives, that his watch “maintained remarkable precision” and that “at no time did it need to be rewound by hand”.
This approach to testing, termed “destructive”, where the watch is evaluated in the field by professionals under extreme conditions, echoes the theme of TUDOR’s first large-scale advertising campaign launched in 1952. Such testing steered the development of a number of the brand’s tool watches. This notion of robustness remained at the heart of the TUDOR philosophy as evidenced in particular by its branding over the following decades, always focused on technical performance under difficult conditions rather than on questions of aesthetics or prestige status.

At the beginning of the 1970s for example, in a TUDOR catalogue, the Ranger model was presented on the wrist of a lumberjack who “chose his watch as carefully as he chose his chainsaw”. Ranger models have perpetuated this concept of the tool watch, a robust, practical and affordable instrument, born at TUDOR during this time. A concept that today sits perfectly at home aboard a Dakar Rally car cruising madly in the Empty Quarter.

THE TUDOR
MANUFACTURE

Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards at the new TUDOR Manufacture located in Le Locle, Switzerland.

This new state-of-the-art facility, bringing together the know how of watchmakers with the best in production management and automated testing systems, was completed in 2021 after three years of construction.

All decked out in TUDOR red, the Manufacture spans over four levels totalling 5,500m² and is physically and visually connected to the neighbouring Kenissi Manufacture, the TUDOR movement production facility founded in 2016. With Kenissi and a network of TUDOR-owned affiliates, the brand has been able to integrate the development and production of high-performance mechanical calibres. As a consequence, TUDOR now fully masters the manufacturing of strategic components and can guarantee their quality.

THE TUDOR GUARANTEE

Since its creation by Hans Wilsdorf in 1926, and in line with his vision of an ideal watchmaking product, TUDOR has never stopped producing the most robust, durable, reliable and precise watches in existence today. Bolstered by this experience, and confident in the knowledge of the superior quality of its watches, TUDOR offers a five-year guarantee on all its products.

This guarantee does not require the watch to be registered or any periodic maintenance checks to be performed and is transferable should the watch change ownership during coverage. TUDOR also recommends that its watches should be serviced approximately every 10 years depending on the model and the extent of its use on a day-to-day basis.

TUDOR IS
"BORN TO DARE"

In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles.

It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.

ABOUT TUDOR

TUDOR is an award-winning Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more affordable price point.

Because of their robustness and affordability, throughout their history TUDOR watches have been chosen by the boldest adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926 and TUDOR Royal.

Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.

tudor.watch/Pressroom